P&G Bulgaria

Design research and exploration

We designed, specified, and developed a custom software solution for Procter & Gamble (P&G) to support promotional campaigns involving games and raffles based on receipt registration. The platform was built to streamline consumer engagement while ensuring security, scalability, and compliance with legal and promotional standards.

The project began with in-depth research and planning, during which we worked closely with the client to define the campaign logic, user flow, prize mechanisms, fraud prevention measures, and administrative requirements. Based on these insights, we developed a detailed functional specification covering both the front-end experience and the back-end management tools.

We then implemented a robust web-based application that allows users to register by submitting receipt information, which is automatically validated against predefined rules. The platform includes game mechanics such as instant wins, draws, and tiered prizes, all managed through an intuitive and secure admin panel. We also integrated tools for reporting, GDPR-compliant data handling, and multi-language support.

The final solution has been used for multiple successful campaigns, delivering a seamless user experience, high levels of participation, and valuable data insights for P&G’s marketing and sales teams.

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